Business Messaging
These trainings explore the different Meta Business tools you can use at various points in the customer journey to deliver better results. You will also learn how to connect with people through chat by building effective conversational commerce campaigns and establish a strong commerce presence on Meta messaging platforms.
WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making common mistakes with their quality rating and comply with Whatsapp policies.
View sessionsOptimize for purchases with ads that click to message
This workshop covers how businesses can increase sales using ads that click to message. We’ll discuss the key concepts and best practices for creating, optimizing and measuring successful campaigns across multiple message destinations, including Messenger, Instagram and WhatsApp.
View sessionsGrow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices and ad optimization.
View sessionsGrow your business with ads that click to Messenger
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can stay compliant with relevant standards and guidelines.
View sessionsBest practices to improve the performance of ads that click to WhatsApp
This training is designed to help small businesses recognize and apply the benefits of Business Messaging and ads that click to WhatsApp. This training explores how to apply optimization techniques and creative best practices and to ad campaigns that click to message. It also covers how to use automation tools to help create a positive messaging experience, how to improve performance with purchase optimization and how to access and apply relevant performance metrics in your reporting in Meta Ads Manager.
View sessionsGet the most out of WhatsApp Business
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong profile. We’ll then explore how the available messaging tools can help you manage customer communications, how to use catalogs to display and sell products and services, and how to create and run ads on Facebook and Instagram that start conversations on WhatsApp. Upon completion of this session, you will be better equipped to use the full range of WhatsApp business tools and features to spread awareness about your products, engage with customers, effectively run ads and increase sales.
View sessionsIncrease ROI with leads optimization for ads that click to message
The purpose of this workshop is to help learners enhance the effectiveness of their ads that click to message by adopting optimization best practices.
View sessionsElevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the success of your strategies using key performance indicators.
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