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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Apr 3 - 2:00 PM - EDT
Stronger performance with Meta Conversions API - Apr 3 l NORAM l English
Felipe Barrientos -
Apr 9 - 1:00 AM - EDT
Stronger performance with Meta Conversions API - Apr 09 | APAC | English | LS_ANZ_S1
Adam Sugihto -
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Apr 15 - 1:30 AM - EDT
Stronger performance with Meta Conversions API - Apr 15 | APAC | English
Arilyn Hay -
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Apr 22 - 1:00 AM - EDT
Stronger performance with Meta Conversions API - Apr 22 | APAC | English
Ashwini Bissa -
Apr 29 - 6:00 AM - EDT
Stronger performance with Meta Conversions API - April 29 | EMEA | English
Will Evans -
May 6 - 2:00 PM - EDT
Stronger performance with Meta Conversions API - May 6 l NORAM l English
Martha Pena -
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May 14 - 8:00 AM - EDT
Configure and troubleshoot Meta Conversions API Gateway - May 14 | EMEA | English
Lina Poka -
Jun 5 - 6:00 AM - EDT
Stronger performance with Meta Conversions API - June 5 | EMEA | Turkish
Omer Ozsever
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.