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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Jan 6 - 11:00 PM - EST
Stronger performance with Meta Conversions API - Jan 7 | APAC | English
Adam Sugihto -
Jan 7 - 5:30 AM - EST
Stronger performance with Meta Conversions API - January 7 | EMEA | Italian
Stefano Arco -
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Jan 10 - 5:30 AM - EST
Configure and troubleshoot Meta Conversions API Gateway - January 10 | EMEA | Italian
Stefano Arco -
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Jan 20 - 5:00 AM - EST
Stronger performance with Meta Conversions API - January 20 | EMEA | English
Omer Ozsever -
Jan 21 - 5:00 AM - EST
Stronger performance with Meta Conversions API - January 21 | EMEA | Turkish
Omer Ozsever -
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Jan 23 - 2:00 PM - EST
Stronger performance with Meta Conversions API - Jan 23 l NORAM l English
Felipe Barrientos -
Feb 3 - 11:00 PM - EST
Stronger performance with Meta Conversions API - Feb 4 | APAC | English
Adam Sugihto
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.