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Benefits of Conversions API:

Increase ad performance
Improve measurement capabilities
Gain access to new privacy-focused innovations and controls

Stronger performance with Meta Conversions API

Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
- Rating4.8
- Beginner
- Credential
The Conversions API: A path to best-in-class data-driven marketing

Configure and troubleshoot Conversions API Gateway

Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
- Duration 45m
- Rating4.9
- Intermediate
- Credential

Understand the true value of your campaigns with Conversion Lift

Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
- Duration 30m
- Rating4.8
- Intermediate
- Credential

Compare Conversions API setup options

*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.