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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Apr 29 - 6:00 AM - EDT
Stronger performance with Meta Conversions API - April 29 | EMEA | English
Will Evans -
May 6 - 2:00 PM - EDT
Stronger performance with Meta Conversions API - May 6 l NORAM l English
Martha Pena -
May 8 - 1:30 AM - EDT
Stronger performance with Meta Conversions API - May 8 | APAC | English
Arilyn Hay -
May 14 - 1:00 AM - EDT
Optimize Meta Conversions API - May 14 | APAC | English | LS_ANZ_SS2
Adam Sugihto -
May 14 - 8:00 AM - EDT
Configure and troubleshoot Meta Conversions API Gateway - May 14 | EMEA | English
Lina Poka -
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Jun 3 - 12:30 PM - EDT
Configure and troubleshoot Meta Conversions API Gateway - Jun 3 | NORAM | English
Diana Muzquiz -
Jun 5 - 6:00 AM - EDT
Stronger performance with Meta Conversions API - June 5 | EMEA | Turkish
Omer Ozsever -
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Jun 17 - 12:00 PM - EDT
Stronger performance with Meta Conversions API - Jun 17 | NORAM | English
Felipe Barrientos -
Jun 24 - 1:00 AM - EDT
Configure and troubleshoot Meta Conversions API Gateway - Jun 24 | APAC | English | LS_ANZ_SVE5
Adam Sugihto -
Jun 25 - 1:00 AM - EDT
Optimize Meta Conversions API - Jun 25 | APAC | English | LS_ANZ_SS2
Adam Sugihto
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.