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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Jul 1 - 12:00 PM - EDT
Stronger performance with Meta Conversions API - Jul 1 | NORAM | English
Diana Muzquiz -
Jul 7 - 1:00 AM - EDT
Optimize Meta Conversions API - Jul 7 | APAC | English | LS_Signals_2
Ashwini Bissa -
Jul 7 - 9:00 AM - EDT
Configure and troubleshoot Meta Conversions API Gateway - July 7 | EMEA | English
Lina Poka -
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Jul 8 - 1:00 AM - EDT
Stronger performance with Meta Conversions API - Jul 8 | APAC | English | ANZ_AS_V | LS_ANZ_S1
Adam Sugihto -
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Jul 15 - 1:00 AM - EDT
Optimize Meta Conversions API - Jul 15 | APAC | English | ANZ_AS_V | LS_ANZ_SS2
Adam Sugihto -
Jul 16 - 1:30 AM - EDT
Optimize Meta Conversions API - Jul 16 | APAC | English | LS_SEA_SI1
Arilyn Hay -
Jul 30 - 12:00 PM - EDT
Configure and troubleshoot Meta Conversions API Gateway - Jul 30 | NORAM | English
Martha Pena -
Aug 5 - 1:00 AM - EDT
Optimize Meta Conversions API - Aug 5 | APAC | English | ANZ_AS_V | LS_ANZ_SS2
Adam Sugihto -
Aug 14 - 1:00 AM - EDT
Optimize Meta Conversions API - Aug 14 | APAC | English | LS_Signals_2
Ashwini Bissa
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.