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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Nov 13 - 8:00 AM - EST
Configure and troubleshoot Meta Conversions API Gateway - November 13 | EMEA | English
Omer Ozsever -
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Nov 14 - 8:00 AM - EST
Stronger Performance with the Conversions API - November 14 | EMEA | English
Celina Degen -
Nov 18 - 5:30 AM - EST
Stronger Performance with the Conversions API - November 18 | EMEA | Italian
Stefano Arco -
Dec 2 - 12:00 AM - EST
Stronger Performance with the Conversions API - Dec 2 | APAC | English
Ashwini Bissa -
Dec 5 - 1:30 AM - EST
Stronger Performance with the Conversions API - Dec 5 | APAC | Bahasa
Yasmin Nur Aini -
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.