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Benefits of Conversions API:

Increase ad performance
Improve measurement capabilities
Gain access to new privacy-focused innovations and controls

Stronger performance with Meta Conversions API

Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
- Rating4.8
- Beginner
- Credential
The Conversions API: A path to best-in-class data-driven marketing

Optimize Meta Conversions API

Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
- Duration 23m
- Rating4.9
- Intermediate
- Credential
Use app events to target, optimize and measure

Learn how you can use app events to improve your ads targeting, optimization and measurement.
- Duration 20m
- Rating4.5
- Beginner

Understand the true value of your campaigns with Conversion Lift

Learn how to measure the impact of your marketing with Conversion Lift and decide on the best actions to take based on the results.
- Duration 30m
- Rating4.8
- Intermediate
- Credential

Compare Conversions API setup options

*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.