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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Oct 10 - 1:00 AM - EDT
Stronger Performance with the Conversions API - Oct 10 | APAC | English
Arilyn Hay -
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Oct 18 - 5:30 AM - EDT
Stronger Performance with the Conversions API - October 18| EMEA | Italian
Stefano Arco -
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Oct 22 - 1:00 AM - EDT
Stronger Performance with the Conversions API - Oct 22 | APAC | English
Ashwini Bissa -
Oct 22 - 6:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - October 22 | EMEA | English
Lina Poka -
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Oct 29 - 2:00 PM - EDT
Configure and troubleshoot the Conversions API Gateway - October 29 | NORAM | English
Martha Pena -
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Nov 5 - 4:30 AM - EDT
Configure and troubleshoot the Conversions API Gateway - November 5 | EMEA | Italian
Stefano Arco -
Nov 13 - 8:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - November 13 | EMEA | English
Omer Ozsever -
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.