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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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Sep 17 - 1:00 AM - EDT
Stronger Performance with the Conversions API - Sep 17 | APAC | English
Ashwini Bissa -
Sep 17 - 10:00 PM - EDT
Stronger Performance with the Conversions API - Sep 18 | APAC | English
Arilyn Hay -
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Sep 20 - 12:00 PM - EDT
Stronger Performance with the Conversions API - Sept 20 | NORAM | English
Pedro Henz -
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Oct 2 - 9:00 AM - EDT
Stronger Performance with the Conversions API - October 2 | EMEA | English
Celina Degen -
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Oct 4 - 1:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - Oct 4 | APAC | English
Meko Chan -
Oct 7 - 7:00 PM - EDT
Stronger Performance with the Conversions API - Oct 8 | APAC | English
Adam Sugihto -
Oct 10 - 1:00 AM - EDT
Stronger Performance with the Conversions API - Oct 10 | APAC | English
Arilyn Hay -
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.