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Benefits of Conversions API:
- Increase ad performance
- Improve measurement capabilities
- Gain access to new privacy-focused innovations and controls
Join upcoming webinars with Meta Blueprint trainers
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May 15 - 8:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - May 15 | EMEA | English
Omer Ozsever -
May 16 - 12:00 PM - EDT
Stronger Performance with the Conversions API - May 16 | NORAM | English
Martha Pena -
May 17 - 6:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - May 17 | EMEA | Italian
Stefano Arco -
May 21 - 1:00 AM - EDT
Stronger Performance with the Conversions API - May 21 | APAC | English
Ashwini Bissa -
May 22 - 1:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - May 22 | APAC | English
Arilyn Hay -
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Jun 13 - 2:00 AM - EDT
Stronger Performance with the Conversions API - Jun 13 | APAC | 廣東話
Meko Chan -
Jun 13 - 5:00 AM - EDT
Stronger Performance with the Conversions API - June 13 | EMEA | English
Omer Ozsever -
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Jun 17 - 8:00 PM - EDT
Configure and troubleshoot the Conversions API Gateway - Jun 18 | APAC | English
Adam Sugihto -
Jun 19 - 1:00 AM - EDT
Configure and troubleshoot the Conversions API Gateway - Jun 19 | APAC | English
Ashwini Bissa
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Optimize the Conversions API
Learn how to optimize the configuration of the Conversions API.
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Advanced matching for websites
Learn how to use advanced matching for websites to optimize ad campaigns and protect user privacy.
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Use app events to target, optimize and measure
Learn how you can use app events to improve your ads targeting, optimization and measurement.
*Based on 28 global A/B experiments of direct, partner or Conversions API Gateway integrations between May to August 2022.