App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/483027/w550/rok8zan.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy80ODMwMjcvdzU1MC9yb2s4emFuLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjExNzk2MX19fV19&Signature=fp4VMQtKntBnyU6ccFP4On6js6KNCHs6fWx86PUoszslmY77CVRuWI6JSNeLSW6SW6Y9DoiDn56EzYAbSBZ0vIwbhH~GwVM6ZwxvMezOE0UvTkTD~~0GPNxN3zDaGMpqdXWC-rqCGAbU53KbIhBeK2U~n8SBVwwjIR~LzZs5Rv5472DCEh~Hq7Y1GAWyXVY-1sV-H-lukq-iG1bNFB1P7GuN4ToBPgYR-tO913-jl4D0RNFpLlISAQxTDZCT23rmylCd3dkrAmGrJReK5jZ8Ru9S13Wa7SPsPeVkMUs9wcjAdvck5FfMWpa5RG-ZNSaS9~2YQzFZxqWGHkuDuvmMpg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
App events are the actions people take while using your app. In this course, you'll learn ways to use app events to improve your business targeting, optimization and measurement practices.